In recent years, the world of work has changed a lot. Like a lot, a lot.
Business leaders are looking for on-demand capability, exceptional talent that is there when they need it. They are thinking beyond the traditional employment model and expensive agency solutions, and are creating extensions of their teams, finding bench strength in trusted gig talent.
At the same time, super talented professionals are choosing portfolio careers, shaping their work around their lives. Side hustles are commonplace. People are prioritising meaning and flexibility over commitment and reliability.
We’ve seen amazing talent jumping ship from corporate life to a gig life.
Founder and CEO, Michelle Fotheringham, has worked on both sides of the fence: as an in-house leader and as gig talent. Her observations of this emerging work models and reflection on her lived experience, led to an exploration of what might be possible if we were to re-think the professional gig economy.
With curiosity sparked, Werkling interviewed dozens of independent and freelance consultants, contractors, and founders of niche consulting practices to better understand their experience and needs. We tapped into our broad network of business leaders to gain their perspective; seeking to learn about their pains and gains of finding high quality, trusted talent on-demand.
We found that people on both sides of the market wanted less competition and more collaboration. Business leaders wanted an easier and more cost effective way to access trusted on-demand talent: “a dating site meets job board” was heard more than once. They wanted increased access to thought leadership and outside-in perspectives on problems they were facing. They wanted support scoping their gigs and help pulling together teams and panels of impressive talent. On the other side, talent wanted to be part of a community of peers with whom they could learn and connect.
Werkling is on a bold mission to make the professional gig economy a little more human. To learn more about what we do, check out The Werks.
Michelle has extensive experience in people and organisation development roles, both in-house and as a senior consultant. She has worked across industries including automotive, FMCG, banking, NPF, utilities and government. She has a Bachelor of Commerce (Marketing) and a Graduate Certificate of HRM.
Michelle is energised by connecting business leaders with Werkling’s amazing on-demand talent, and bringing together bespoke teams to solve big and complex business problems. She wants Werkling to be a place of inclusion, trust and exceptional know-how.
Founder & CEO
Werkling practice what we preach!
Our core team is made up of exceptional Werkling Talent Members. These Talent Members spend a portion of their week working in the Werkling WerkTeam and the rest of their week working on gigs with our fantastic Business Members. They are an amazing example of true portfolio careers and what Werkling is all about.
Access to the Werkling WerkTeam profiles are available on the member-only pages.