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Amber Community

Strategic digital initiatives to amplify societal impact



Number of Employees


HQ Location

Mitcham, Victoria


Marketing & Communications


Amber Community are a not-for-profit organisation dedicated to reducing the incidence and impact of road trauma. They offer much needed counseling, educational and support services. In 2023, Amber Community were struggling with their online visibility. This lack of visibility was impacting their ability to engage their audience, receive donations, and reach potential supporters.


Amber Community applied for Werkling’s WerkInKind program and were matched to the *perfect* Werkling who had the skills and expertise to help them to increase their online presence and engage their target audiences.

The Werkling created a multifaceted SEO and content strategy spanning six months. This included the establishment of content pillars, the development of a detailed social media content plan, the research and integration of key words and phrases for SEO, as well as the creation of six month’s worth of blog content.  The wonderful Werkling also undertook a comprehensive overhaul of all website content with the implementation of SEO best practices across both front-end copy and back-end optimisation.


The collaboration between our Werkling and Amber Community achieved some impressive outcomes, reflected in a substantial improvement to their online standing. With the implementation of effective SEO strategies, Amber Community witnessed a climb in search engine rankings, page views increased by 47%, user engagement increased by 48%, and average engagement time increased by 58%.

As a result of this work, Amber Community experienced an increase in both donations and community support.

The Werkling has regularly checked back in with us and provided additional training and support. We can’t speak highly enough of her skills, knowledge and work ethic. Her enthusiasm was contagious and made this project seamless. Thank you to Werkling for facilitating the sponsorship and this opportunity.

~ Bronwyn Saville, Marketing Manager at Amber Community

This project was sponsored by WerkInKind, our social impact program that provides not-for-profit (NFP) organisations who work with vulnerable communities the opportunity to access amazing Werkling talent.