WerkInKind: A Hearts Days Work

Our social impact program

WerkInKind provides not-for-profit (NFP) organisations who work with vulnerable communities the opportunity to access amazing Werkling talent. 

WerkInKind aims to have sustainable impact, embedding new capabilities as well as providing our talent community with valuable experience in the community sector.

Successful NFPs will be matched to on-demand talent who will deliver a Werkling-sponsored project at no cost. These sponsored projects are funded by our Werkling talent community who contribute a portion of their Werkling generated revenue to the WerkInKind program.

2022: Keeley's Cause

The organisation was selected for the inaugural 2022 WerkInKind Program was Keeley’s Cause. Kelley’s Cause provides iPads for children diagnosed with Autism and Intellectual disabilities. 

Werkling CEO and Founder, Michelle Fotheringham shares that “Keeley’s Cause was selected because of the incredibly important work they do and their ability to present a great organisational challenge that Werkling talent can help with”. 

The challenge? Keeley’s Cause was growing and, with a volunteer workforce, it was important they have customer-centric and clearly documented business processes and workflows. This was essential to ensure a consistent experience for the families they support.

Once selected, Werkling matched Keeley’s Cause to the perfect Community Member and they got to work and delivered outcomes beyond expectation!

2023: Amber Community

The 2023 Werkinkind organisation was Amber Community, a not-for-profit dedicated to reducing road trauma through counselling, educational, and support services.

Amber Community faced online visibility issues, impacting engagement and donations. Werkling’s SEO and content strategy, including website overhaul and social media planning, improved their online presence significantly.

Following the support from one of our Werkling members, the Amber Community witnessed a climb in search engine rankings, page views increased by 47%, user engagement increased by 48%, and average engagement time increased by 58%.

“We can’t speak highly enough of [Werkling member’s] skills, knowledge and work ethic. Her enthusiasm was contagious and made this project seamless. Thank you to Werkling for facilitating the sponsorship and this opportunity.”

~ Bronwyn Saville, Marketing Manager @ Amber Community

WerkInKind gives preference to organisations that have lesser sources of funding and those projects that will have a greater chance of positively impacting the vulnerable communities the applicant organisation serves.

Eligible organisations and projects

The amount of sponsorship that is available per project in the September 2024 round is up to $9,000+gst. This will continue to grow year-on-year.

NFP organisations are invited to apply during the application period if they:

  1. Are Australian community-based organisations
  2. Have limited access to funding, grants and sponsorship
  3. Have an identified strategic project that requires a capability or expertise from within the Werkling talent community. 
  4. Have a core purpose of serving vulnerable populations (as defined by The Australian Charities and Not-for-profits Commission) including but not limited to:
    • children and seniors
    • people with impaired intellectual or physical functioning
    • people from a low socio-economic background
    • people who are Aboriginal or Torres Strait Islander
    • people who are not native speakers of the local language
    • people with low levels of literacy or education
    • people subject to modern slavery, which involves human exploitation and control, such as forced labour, debt bondage, human trafficking, and child labour.

Key dates and process

Applications will be open for one month

1. Applications open

2. Applications close

3. Applications will be reviewed by the advisory board

4. Shortlisted applicants contacted (if further information is required)

5. Outcomes announced

Join the waitlist

We will be opening applications shortly for Werkinkind. 

Each application will be reviewed by the WerkInKind Advisory Board against the criteria.

The Board will make a recommendation to the Werkling CEO for final approval, and you will be contacted if more information is required.

If you would like to be kept up to date, add yourself to our mailing list below to get notified about future rounds. 


The WerkinKind program aims to provide expert support to your organisation to achieve a strategic priority that you would not be able to get sponsorship for elsewhere. In addition to the delivery of the project, the program aims to sustainably embed the skills and knowledge used to complete your sponsored project in your organisation for future use.

Prioritise your current problems and needs that relate to the Werkling capability domains. Identify the most urgent or the one that will have a lasting impact on your organisation and it’s mission.
If the project can be completed remotely, there will be no travel costs. However, if the Werkling talent is required to travel to your location, this should be outlined in your sponsored project scope and will be taken into consideration.

Sponsorship is provided in kind. If you are successful in your application for the WerkinKind program, you will be matched to Werkling talent and they will create a proposal and costing for the project. You will form an agreement around the scope of work to the value of the sponsorship amount with the matched talent. The funds that have been allocated to your sponsored project organisation are used to pay the Werkling talent.

Yes, you can apply in multiple funding rounds. The WerkinKind program will initially run annually but may become more frequent as the program expands.

All applicants will be informed of the success or otherwise of their application. As this program is administered by volunteers, it will be difficult to provide individual detailed feedback for every applicant however those who have been shortlisted and asked for further information will be contacted with feedback.

If this is within the funding allocation, you can complete the sponsored project with the support of your Werkling Talent. If it is out of the scope, you will need to fund the additional costs from within your organisation or apply for the next round of grants.
Following the completion of the gig, the Talent member and leader from the sponsored organisation will record a video story of the project to be shared on Werkling’s social media accounts and agree to support other communication such as blogs, articles or social media content. The sponsored organisation will be asked to display the WerkinKind logo on their website. A review will be held after the sponsored project is complete to confirm it achieved its goals and the process was a positive outcome for all.